A short history
Rovaniemi grew at the meeting of the Kemijoki and Ounasjoki rivers as a trading place for Sami and Finnish settlers. Retreating German troops burned almost the whole town in 1944 during the Lapland War. Architect Alvar Aalto drew the plan for its rebuilding, with main streets shaped like reindeer antlers. From the 1980s the town promoted itself as Santa's official hometown.